Case Details
JonesMotorCo
Case Details
Jones MotoCo are specialists in imported vehicles with unbelievable condition, European spec, and real-deal pricing. Known for sourcing cars you won’t find on your average forecourt, they focus on dream motors with spec and quality that stands out.
With a reputation for honest service and great value, Jones MotoCo deliver head-turning imports for customers who want something a little different without the silly markups.
Unbelievable Condition. European Spec. Dream Cars. Real Deals. It’s what they do best.
Key Highlights:
Finance applications doubled over a 3-month period.
Introduced a fast, hassle-free finance form in partnership with Car Finance 247, making it simple for buyers to apply for finance directly through Good Motors.
Positive customer feedback on how quick and easy the application process became.
Social Media Impact & Customer Response:
Across the campaign, JonesMotoCo saw their online reach surge, with millions of views generated across Facebook and TikTok. Live streams, car showcases, and finance promotions consistently pulled in strong organic engagement, driving enquiries and raising the dealership’s profile well beyond their usual audience. This included a significant spike in clicks to the website.
A recent video posted in the morning reached over 10,000 views and over 700 likes by 1 PM the same day. This video has since grown to 32,500 views and 1.3K likes, showcasing the immense viral potential of their content. Alongside the impressive viewing figures, positive reviews and comments flooded in, with customers praising both the quality of the vehicles and the simplicity of the new finance application process. The combined effect was a noticeable uplift in buyer confidence and a buzz around the dealership’s brand online.
Results Summary:
The previously unsold car was snapped up within 3 hours of the livestream going live
Improved buyer trust and dealership reputation online. Boosted online perception of stock presentation
- That same video has now reached 32,500+ views and 1,300 likes, delivering ongoing brand exposure and fresh leads days after the event.
- Four car sales on livestream day, all at full asking price
Why It Worked:
The live event reached 7,000+ viewers per hour, generating instant demand and real-time enquiries.
A teaser video posted that morning hit 10,000+ views by lunchtime, priming an audience of engaged buyers before the stream even started.
Tony’s Top Revs connected Jones MotoCo directly with motivated buyers, cutting out middlemen and commission losses speeding up the sale.