Case Details
JMC Motors Case Study
Case Details
JMC Motors
JMC Motors is an immaculate, independently-run dealership known for presenting their vehicles to an exceptionally high standard. From the spotless showroom to their pristine forecourt, attention to detail is evident throughout the site.
Key Highlights:
Showroom-standard vehicles — every car fully valeted
New brake discs installed and calipers freshly painted in either red or black, giving stock a fresh, sporty, like-new appearance
A like-new car for used car money
Our live stream partnership with JMC Motors created a real buzz online, attracting a combined total of 7,100 viewers. The audience loved the sporty presentation and showroom-polished look of each vehicle, with the forecourt’s immaculate appearance making a strong visual impact on screen.
Underselling to Unmissable
When Tony arrived at JMC Motors, it was clear the dealership wasn’t showcasing its true potential. The site was immaculate, the stock spotless, and attention to detail was exceptional — yet none of this was being promoted. Tony quickly pinpointed a unique selling point: every car on the forecourt was prepared with freshly painted brake callipers and new discs, creating a sporty, showroom-fresh look. This standout feature became the focus of a dynamic live stream campaign, transforming those callipers into a conversation starter and a powerful PR tool. The outcome? Thousands of views, direct buyer enquiries, and a new-found buzz that put JMC Motors firmly in the spotlight.
Dealer’s Feedback:
“The response was fantastic. Great exposure — and the lot looked next-level on camera.”
Results Summary:
Total Viewers: 7,100
Direct Enquiries: 3 Finance and sales leads
Boosted online perception of stock presentation
- Positive dealer feedback on engagement and enquiry quality
- Facebook Reach: Over 123,000+ views on a single post alone in three days
Why It Worked:
Clean, showroom-ready vehicles with subtle sporty upgrades stood out on video
Well-lit, immaculate forecourt enhanced the livestream’s visual appeal
Live, finance-ready buyer engagement demonstrated the real-time power of video marketing