Case Details
MotorTrust Case Study | Live TikTok Marketing Success for Car Dealers
Case Details
MotoTrust
How MotorTrust Achieved 400,000+ TikTok Views & Boosted Car Sales
Challenge:
As Britain’s largest independent car dealership, MotorTrust Bury already held an enviable reputation in the automotive industry. However, like many UK car dealers, they needed innovative marketing strategies to reach younger buyers and differentiate themselves in an increasingly competitive market.
Solution:
Through a tailored live streaming and social media campaign with Tony’s Top Revs, the dealership introduced a standout customer incentive — a 3-Year Warranty exclusively for Top Revs community members. This automotive marketing strategy combined live TikTok walkarounds with targeted social media promotion to reach serious car buyers.
Key Highlights:
Exclusive 3-Year Warranty sparked immediate buyer interest
Noticeable surge in direct enquiries mentioning the warranty
Positive feedback and social proof from hundreds of comments and reactions
Immediate Results from Live Car Dealer Marketing
The results were instant and measurable. From boosted forecourt visits to surging social engagement, the live streaming campaign cut through traditional automotive advertising noise and positioned MotorTrust as a dealership genuinely doing things differently for their customers.
Key Campaign Highlights:
- Exclusive 3-Year Warranty sparked immediate buyer interest and differentiated MotorTrust from competitors
- Noticeable surge in direct enquiries specifically mentioning the warranty offer
- Positive customer feedback and social proof from hundreds of comments and reactions across platforms
- 400,000+ TikTok viewers engaged with live vehicle presentations
- 123,000+ Facebook views amplified reach beyond local market
Hundreds of Thousands Reached Through Multi-Platform Car Marketing
The social media response to MotorTrust’s live streaming campaign exceeded all expectations. Across Facebook and TikTok, the live vehicle walkarounds and promotional content generated over 500,000 combined views, consistently reaching new audiences beyond the dealership’s traditional customer base.
The combination of high-quality vehicle presentation, exclusive Top Revs community warranty offers, and Tony’s engaging live delivery sparked genuine buyer interest online. The automotive marketing campaign didn’t just achieve strong viewing figures — positive comments, shares, and direct messages flooded in, highlighting authentic customer excitement and trust in MotorTrust’s offerings.
Client Testimonial - Real Dealer Feedback
MotorTrust Dealer Feedback:
“We knew we had a great offer, but the way Tony positioned it through live streaming brought serious momentum to our sales process. The 3-year warranty made people stop scrolling and start calling our showroom.”
Measurable Business Results for Car Dealers
Campaign Results Summary:
- More first-time finance enquiries than the previous month combined
- Increased showroom visits and forecourt footfall from qualified buyers
- Enhanced online perception of stock presentation and dealership professionalism
- Faster stock turnover for featured vehicles
- Improved brand recognition