Case Details
Good Motors Case Study
Case Details
GoodMotors
Good Motors, a thriving independent dealership, partnered with Tony’s Top Revs to boost their digital engagement and modernise their finance application process. Although already well-regarded locally, they recognised the need to streamline their customer journey and improve finance lead conversion.
Key Highlights:
Finance applications doubled over a 3-month period.
Introduced a fast, hassle-free finance form in partnership with Car Finance 247, making it simple for buyers to apply for finance directly through Good Motors.
Positive customer feedback on how quick and easy the application process became.
Social Media Impact & Customer Response:
Across the campaign, Good Motors saw their online reach surge, with millions of views generated across Facebook and TikTok. Live streams, car showcases and finance promotions consistently pulled in strong organic engagement, driving enquiries and raising the dealership’s profile well beyond their usual audience. Alongside the impressive viewing figures, positive reviews and comments flooded in, with customers praising both the quality of the vehicles and the simplicity of the new finance application process. The combined effect was a noticeable uplift in buyer confidence and a buzz around the dealership’s brand online.
Results Summary:
Total Viewers Combined: 8.1M +
Improved buyer trust and dealership reputation online. Boosted online perception of stock presentation
- Consistent engagement on live streams and vehicle showcases.
Why It Worked:
Consistent visibility through Tony’s Top Revs live streams and social content.
A clear, mobile-friendly finance application link added to every listing and promotion.
Improved buyer trust and confidence through a smooth, modern enquiry process.