If you’re running a dealership in the UK right now, you’re probably no stranger to this scenario:
You’ve sourced the stock, prepped the car, sold it to the customer only for a third-party finance broker to swoop in at the last minute, arrange the deal, and walk away with the finance commission.
Meanwhile, you’re left chasing a slim margin on the metal, while they pocket hundreds, sometimes thousands, for a deal you did all the work to land.
And it’s not a one-off problem. It’s happening every day on forecourts up and down the country, quietly draining dealer profits.
Why It’s Such a Big Problem
The UK dealer network is losing an estimated £1.2 billion a year in finance commission to third-party brokers.
Here’s why it stings:
They don’t source your stock.
They don’t recondition it.
They don’t build trust with your customers.
Yet they grab the most profitable part of the deal the finance commission.
Worse still, brokers often upsell their own add-ons like warranties and insurance, leaving you with little more than the basic vehicle sale. In an age where metal margins are tight, that’s not sustainable.
How It Happens
It’s simple: most dealers leave a gap between the sale conversation and securing finance.
In that space, brokers move in usually through online finance marketplaces or by persuading customers they can get a “better deal” elsewhere.
And once the customer’s finance is sorted externally, you’ve lost control of the most valuable part of the transaction.
How TonysTopRevs Stops It Cold
At Tony’s Top Revs, we’ve built our live stream stock walkarounds and marketing strategy to drive direct, finance-ready buyers straight to your dealership.
We don’t just help you sell cars — we help you lock in the finance deals too:
✅ Live finance offers built into every stream
✅ In-house deal structuring while the customer’s engaged
✅ CRM-locked leads — no third parties involved
✅ Finance deposit boost incentives to keep customers in-house
It’s about taking back control of your profit, protecting your sales, and making sure the finance money stays where it belongs: in your pocket.
Final Word
Brokers will keep hijacking deals as long as there’s a gap to step into.
If you’re not securing your finance customers at the point of sale, you’re handing them over — and paying for it every month.
Want to stop the leaks?
Let’s chat — we’ll show you how to lock down your finance deals and wipe brokers out of the picture.