Case Details
Motor Trust Case Study
Case Details
MotoTrust
As Britain’s largest independent car dealership, Motor Trust Bury already held an enviable reputation. However, through a tailored live stream and social campaign with Tony’s Top Revs, the dealership introduced a stand-out incentive — a 3-Year Warranty exclusively for Top Revs community members.
The result was instant. From boosted forecourt visits to surging social engagement, the campaign cut through and positioned Motor Trust as a dealership genuinely doing things differently for their customers.
Key Highlights:
Exclusive 3-Year Warranty sparked immediate buyer interest
Noticeable surge in direct enquiries mentioning the warranty
Positive feedback and social proof from hundreds of comments and reactions
Hundreds of Thousands Reached Across Facebook & TikTok
The social response to Motor Trust’s campaign was nothing short of outstanding. Across Facebook and TikTok, the live streams and promotional content generated hundreds of thousands of views, with videos consistently reaching new audiences beyond the dealership’s usual customer base. The combination of high-quality vehicle presentation, an exclusive Top Revs community warranty offer, and Tony’s engaging live delivery sparked real interest online. Not only did the posts receive strong viewing figures, but positive comments, shares, and direct messages flooded in, highlighting genuine customer excitement and trust in what Motor Trust had to offer.
Dealer’s Feedback:
“We knew we had a great offer, but the way Tony positioned it brought serious momentum. The warranty made people stop scrolling and start calling.”
Results Summary:
More first-time finance enquiries than previous month
Increased showroom visits and forecourt footfall
Boosted online perception of stock presentation
- Positive dealer feedback on engagement and enquiry quality
Why It Worked:
The 3-Year Warranty wasn’t just a gimmick; it was a meaningful benefit available only to Tony’s Top Revs community, creating a sense of exclusivity and urgency
Tony’s personal approach on live video positioned Motor Trust as a customer-first dealership, building genuine trust with viewers in real time.
By combining Facebook and TikTok promotions with engaging live streams, the campaign reached tens of thousands of potential buyers, amplifying awareness far beyond the local area.