In the motor trade, time really is money. And if you’ve got cars sat on your forecourt for too long, they’re costing you more than you might realise. It’s called overaged stock — and it’s one of the biggest silent killers of dealership profits in the UK.
Let’s break down why it happens, what it’s costing you, and how you can tackle it head-on.
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In the motor trade, time really is money. And if you’ve got cars sat on your forecourt for too long, they’re costing you more than you might realise. It’s called overaged stock and it’s one of the biggest silent killers of dealership profits in the UK.
What Is Overaged Stock?
Overaged stock is any vehicle that’s been sitting unsold on your forecourt for longer than your ideal stock turn period usually 30 to 45 days for most used car dealers. The longer it sits, the more it drains your bottom line.
The Real Costs Behind Each Unsold Car
Every extra day a car lingers on your pitch adds up in ways many dealers underestimate:
Floorplan Interest Charges: Every day that car sits, you’re paying finance interest on it.
Price Reductions: Older stock often means dropping the price to spark interest.
Reconditioning Costs: Tyres flat-spot, batteries drain, and extra valets creep in.
Consumer Distrust: Buyers get suspicious of long-standing stock “Why hasn’t it sold?”
Broker Hijacking Risks: The longer a car’s sat, the more likely a broker will swoop in and poach your finance deal.
When you stack up all these factors, each overaged car could be costing you £3,000-£6,000 or more without you even noticing.
Why Most Dealers Don’t Spot It Early
It’s easy to get focused on unit sales numbers and forget to track Days in Stock (DIS) on a daily basis. Before you know it, cars are ageing out, eating profits, and becoming harder to move.
How Tony’s Top Revs Solves It
At Tony’s Top Revs, we tackle overaged stock head-on. Our live stream walkarounds put your ageing stock in front of thousands of credit-ready buyers in real time, creating instant demand and shifting cars fast.
We combine smart live offers, finance incentives, and part-ex bonuses to clear your dead stock without the auction costs or broker fees.
The result? Faster stock turn, bigger finance profits, and no profit-draining middlemen.
Final Thought
Overaged stock doesn’t just sit there it eats into your profits daily. The sooner you tackle it, the better your bottom line looks. And in today’s market, you need every edge you can get.
Want to see what your overaged stock is really costing you?
Drop us a message we’ll show you the numbers and a proven plan to fix it.